Sony FX30
A primary production camera in the studio. Paired with the Sigma 16mm f/1.4 for a practical creator setup.
The real creator stack
Equipment & Software We Use
This is not a fantasy shopping list. These are tools that are part of our actual creator, production, and business workflow. As links are added, affiliate relationships will be disclosed clearly.
Cameras & Video
Sony ZV-E10
A compact creator-focused camera used in the production mix.
Insta360 Link / Link 2
Useful for desktop, live, and computer-based video workflows.
Audio, Lighting & Control
Elgato Wave XLR
Audio interface used as part of the studio voice and recording chain.
Elgato Key Lights
Controllable studio lighting for a repeatable on-camera look.
Stream Deck + Teleprompter
Production control and scripted delivery tools that reduce friction during recording.
Computers & Infrastructure
Mac mini M4 Pro
Part of the current desktop creator workflow.
MacBook Air M4
Portable production and business machine for working away from the main studio.
External SSD + NAS
Local fast storage backed by network-attached storage for project and business files.
Software & Services
ChatGPT
Used extensively for research, planning, development, analysis, and workflow support.
Google Workspace
Email, documents, collaboration, and day-to-day business operations.
YouTube
The primary video publishing platform and the center of the Content Coach audience.
Shopify
Used for ecommerce across Red Beard Studios properties.
GitHub + Vercel
Source control and deployment infrastructure for lightweight Red Beard Studios websites and apps.
Public recommendations coming
We will add the exact editing and graphics stack once the recommendations are locked for this site rather than guessing or listing tools we do not actually use.
Affiliate disclosure: Some equipment links may eventually be affiliate links. If you purchase through one, Red Beard Studios may earn a commission at no additional cost to you. We will not list a tool as “what we use” unless it is actually part of the workflow.